Lindsay Ell is known for her stunning musicianship, shredding guitar skills, work ethic and constant touring, but in her new video for her current single “I Don’t Love You,” it is her powerful and poignant vocal performance that is on full display. This morning, Billboard exclusively premiered the stunningly beautiful video that captures the feeling and rawness of Ell’s powerfully vulnerable track.
“I am really proud of this music and ‘I Don’t Love You’ was the perfect thing I wanted to come out and say first,” Ell tells Billboard referencing her soon to be released sophomore album. “Working with Dann Huff has challenged me musically in ways I’ve never showcased before, and I feel ‘I Don’t Love You’ pushes those boundaries in a whole new voice I’ve never used before.”
Directed by Justin Keys, the video is a moving example once again as to why Ell is nominated for ACM New Female Artist of the Year and was recognised with a second nomination for Music Event of the Year for her smash chart-topping duet with Brantley Gilbert “What Happens In A Small Town.”
Set in a field of flowers with symbolic petals falling that evoke “they love me, they love me not” feelings, the smouldering performance declares the strength in moving on and is a jumping-off point for Ell’s forthcoming project with songs that demonstrate the process of personal growth. “I Don’t Love You,” with its raw and beautiful imagery is the first taste of her upcoming album and gives a sense of gravity and ambition. “You know how there are different stages of grief?” Ell says. “This is the first stage. You’re still in denial, figuring out the reality of falling out of love with someone, and that it’s okay to miss things about them. It takes strength to be honest with yourself about feeling that.”
This video displays the contrast of moving past the dark times of heartbreak and loss to the brighter side of fresh new beginnings with possibly the most iconic symbol of love: flowers. And Lindsay Ell’s career and performance is in full bloom.
Ell is currently touring Germany and the Netherlands performing as part of the C2C Festival in Berlin and Amsterdam.